“Life Artist”

A bit about my digital past

A whirlwind of fin-techs, start-ups, HackerNest events, MeetUps, community coordination, volunteering, development, international projects, corporations and local Vancouver businesses as well as many entrepreneur projects.  I am known as a “life artist” for my broad wealth of knowledge and expertise in disruptive business concepts as well as my many successful projects from fashion to digital art to web development. Check my Blog if you’d like to see some of those projects and I have a Resume and some Testimonials too!

Learn about my city and the tech companies we build together as a community!
I co-hosted 1 year for Hackernest.com and made some pretty awesome connections!

Product Management

Manage lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle.

Make a customer, not a sale. ~ Katherine Barchetti

I own the product lifecycle from initial concept to delivery. Skills include:

Technical Product R&D

Team Leadership

Product Lifecycle Management

Agile / Scrum Methodologies

Go-to-Market Launch Plans

Product Roadmaps


UX / UI Design

iOS and Web Development

Data Science and Analytics

QA Testing

SaaS Solutions

Requirements Gathering & Analysis

Market & Competitor Research

Test-Driven Development

Troubleshooting & Debugging

Financial Modelling & Forecasting

iOS Development

Swift is a general-purpose, multi-paradigm, compiled programming language developed by Apple Inc. for iOS, macOS, watchOS, tvOS, and Linux. Swift is designed to work with Apple’s Cocoa and Cocoa Touch frameworks and the large body of existing Objective-C code written for Apple products.

Full Stack Web development – Ruby on Rails

Simply put, full stack developer is a kind of people who master a variety of skills and use these skills to complete a product independently.

Ruby on Rails, or Rails, is a server-side web application framework written in Ruby under the MIT License. Rails is a model–view–controller (MVC) framework, providing default structures for a database, a web service, and web pages.

In 2011, Gartner Research noted that despite criticisms and comparisons to Java, many high-profile consumer web firms are using Ruby on Rails to build scalable web applications. Some of the largest sites running Ruby on Rails include AirbnbGitHubScribdShopifyHulu, and BasecampAs of January 2016, it is estimated that more than 1.2 million web sites are running Ruby on Rails.

Web Design

Different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization.

UI Design

User interface design (UI) or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.

UX Design

User experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.

Brand Identity

Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.

Marketing – Social Campaigns, MailChimp

Marketing automation is software that helps you find your audience, engage your customers, and build your brand.

Unlike manual campaigns, automations can be left running in the background, taking some repetitive tasks off your plate. And not only do automations talk to your customers just like you would, they also help you make more sales.

Art Direction

Manage overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion.


I enjoy photography as a personal interest and it helps create website and social media content.

Makeup art

Personally been doing makeup art for some time and work freelance.



Vancouver WordPress / Web Design | truckstoptrixy
Launch for lifestyle website for Prevail Wonder.

“Terrific job during my visit.” Jeremy Rifkin, American economic and social theorist, writer, public speaker, political advisor, and activist.

“An intelligent, energetic community oriented personality for the Vancouver tech industry”Tammam Kbeili, Founder CodeCore.ca

“Highest sales in one year compared to some of our 20 year old vendors!” Levi Strauss, Head Office of Distribution

“Selina’s project of denimgallerycafe.com was a launchpad for our brand”Jamie Cormack, Herschels Supply Company

“The customer was totally stunned by the prototype!” –  Fabian Müller, HL-studios.de

“We couldn’t have done it without your dedication”Marin, Katusa Research

“Genius”Prevail, Swollen Members

Vancouver WordPress / Web Design | truckstoptrixy
Volunteering at HootSuite teaching kids to code an HTML website


I like to make cakes too!